Purpose-Driven Entrepreneur Blog

This blog is for the dreamers and the doers. The ones with the entrepreneurial spirit who are ready to create a business AND a life that is intentional, strategic, and rooted in a deeper purpose.

Purpose-Driven Entrepreneur Blog

This blog is for the dreamers and the doers. The ones with the entrepreneurial spirit who are ready to create a business AND a life that is intentional, strategic, and rooted in a deeper purpose.

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10 Lessons I Learned from Interviewing an Instagram Employee

I recently got to interview someone from Instagram while speaking at Megaphone Summit in Arkansas. Yes, a real.live.breathing Instagram employee! To say I was over the moon would be an understatement. You see, I have a love affair with Instagram. I know it’s really easy to hate on it nowadays, what with the selfies, the…

25 Best Apps for Instagram Content Creation

There are endless opportunities for creating great visual content for Instagram. From videos to carousels, boomerangs to Stories, you can truly get creative with content creation for every part of the platform. I’ve compiled a list of the 25 best Instagram content creation apps that I have either tested myself, use on a daily basis,…

Watch my “Instagram Marketing with Intention” Keynote Speech

I was recently invited to deliver the keynote at Kalamazoo Social Media Week. My topic: Instagram Marketing with Intention. I discussed the absolute power that Instagram holds for brands, the dark side of the platform, how to use it with intention, and my 6-step strategic framework for pulling together an effective Instagram account. I’ve pulled…

How to Build a Purposeful Online Community with Sophie Bujold

It makes me so darn happy to be able to share this interview with you all. Sophie Bujold, founder of Cliqueworthy, joined me for an illuminating discussion about building a community online. I hired Sophie last year to help me grow and shift my business, and that has been the best decision I’ve ever made…

Karen Ozeri: The Purpose-Driven Entrepreneur Interview Series

 The next guest in my Purpose-Driven Entrepreneur Interview Series is career and life coach, Karen Ozeri. Karen’s decision to leave her “successful” corporate career in New York City is what ultimately led her to become the purpose-driven career and life coach she is today. And she uses her purpose to help guide others along…
instagram myths vs reality

10 Instagram Myths vs. Reality: Marketing Rumors Busted!

Over the past 2 years, I have been traveling the country to teach people how to develop an effective Instagram marketing strategy. I’ve been lucky enough to connect with thousands of people during that journey, and have spoken individually with hundreds of them. Through it all, I’ve noticed the same questions crop up over and…

A Step-by-Step Tutorial: How to Create Your First Business Process

If there’s one thing that has propelled my business growth forward, it would be processes. I am a self-proclaimed process QUEEN, and proud of it! For nearly every aspect my business, I’ve created a step-by-step process that takes the guessing out of what comes next, freeing up my mental energy so I can stay creative.…

The Purpose-Driven Entrepreneur Interview Series: Marisa Morrison

The next guest in my Purpose-Driven Entrepreneur Interview Series is Marisa Morrison, founder of The Neon Tea Party, a crafting education business. Based in New York City. Through The Neon Tea Party, Marisa is on a mission to make crafting cool and help others explore their creativity through colorful, globally-inspired crafts via TNTP’s online courses,…

How to Batch 2 Weeks of Instagram Content in 1 Hour Using Later

It’s no secret that I love using the Instagram scheduling tool, Later, to plan my Instagram feed. Its intuitive interface and design make it simple to use, and its superior media organization tools mean I never have to waste time searching for that one image. In fact, of all the Instagram planning tools I’ve tested…