Purposeful Business Blog
This blog is for the dreamers AND doers. The ones with the entrepreneurial spirit who want to grow a meaningful business without burning out.
Purposeful Business Blog
This blog is for the dreamers AND doers. The ones with the entrepreneurial spirit who want to grow a meaningful business without burning out.
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When Referrals Dry Up: Rebuilding Steady Client Flow in a Changing Market
🎙 Subscribe below to get notified! Apple Podcasts | Spotify | Google | More Players… Over the past few months, I’ve heard the same thing again and again from creative entrepreneurs and service providers: 😬 Referrals have slowed to a trickle😬 Projects aren’t flowing like they used to😬 You’re showing up… but the results aren’t…
Rethinking Online Business: What’s *Actually* Working in 2025
🎙 Subscribe below to get notified! Apple Podcasts | Spotify | Google | More Players… Over the past year, I’ve heard the same thing from so many entrepreneurs: 😖 Business is slower😖 Sales cycles are dragging out😖 The old playbook just isn’t working anymore If you’ve felt this too, you’re not alone. It’s not that…
Bringing Fun & Fulfillment Back to your Business
New episodes are published every other Thursday 🎙 Subscribe below to get notified! Apple Podcasts | Spotify | Google | More Players… After 13+ years running my own business, I’ve noticed a common thread among solopreneurs—especially women building purpose-driven businesses. We start off chasing freedom, creativity, and meaning. But somewhere along the way… we wake…
I Tracked 8 Years of Business Revenue in a Heat Map—Here’s the Story Behind It
When you scroll online these days, you’ll find no shortage of flashy revenue milestones and six-figure promises. But the truth? Shifting your business model—especially in a way that’s purpose-driven and sustainable—takes time. And a lot of inner work. And a whole lot of decisions that don’t always make sense until years later. That’s why I…
My Imposter Syndrome Theory for Creative Entrepreneurs (Inspired by Mario)
I’ve got an armchair theory… It’s about this thing everyone calls “Impostor Syndrome.” You know, that sneaky feeling that makes you doubt yourself right when you’re about to do something new. I’ve seen it a lot with the entrepreneurs I mentored over the years. Heck, I’ve battled with it myself at times! First off, “Impostor…
What’s Your Pace In Business?
My favorite song the summer I graduated from high school was Brushfire Fairytales by Jack Johnson. Maybe because it seemed to echo the imminent changes in my life before college and I needed to be soothed by hearing these lyrics on repeat: 🎶 Slow down everyoneYou’re moving too fastFrames can’t catch you whenYou’re moving like…
10 Ways to Write Good Instagram Captions (with Examples + Tips!)
There is an art to writing Instagram captions. If you feel overwhelmed with where to start, keep reading for 10 types of effective Instagram captions, along with real examples and tips on how to incorporate them into your strategy.
Planning for a Purposeful 2023 (+ My 3 Rituals!)
After years of struggling to take action on my big ideas, I knew I needed to create a system for myself to make progress. I began to integrate "checkpoints" in my business to pause, reflect, and plan. These checkpoints turned into 3 business planning rituals I now swear by.
My 2023 Word of the Year
New episodes are published every other Thursday 🎙 Subscribe below to get notified! Apple Podcasts | Spotify | Google | More Players… It’s that time of year when everyone on social media declares their “Word of the Year.” Is it just a trend or does it have the power to change the trajectory of your…