What's your entrepreneurial purpose?
Digital Marketing
10 Ways to Write Good Instagram Captions (with Examples + Tips!)
There is an art to writing Instagram captions. If you feel overwhelmed with where to start, keep reading for 10 types of effective Instagram captions, along with real examples and tips on how to incorporate them into your strategy.
The Anti-Purpose Marketing Myth That Must Die!
"Consistency" in marketing is often equated with how often you create content, but it's also a recipe for BURN OUT! Tune in to hear an alternative approach that you will actually enjoy and will drive real business results, too!
Purpose-ify your Website & Copy with Krista Walsh
If you're ready to up-level your website & copy to attract your ideal clients more consistently, Krista Walsh is your guide!
5 Instagram Content Types & Formats that Work in 2022
If you're ready to confidently create content that actually lands with your audience in 2022 on Instagram, listen to this solo episode of the Create Your Purpose Podcast!
Linkin.bio vs. Linktree: Which Instagram Profile Link Tool Should You Use?
The top question I get asked when I teach on Instagram marketing is Later vs. Planoly – which planning tool should I use? My blog on that is now officially the top-visited blog on my site! The second most frequent question? What link-in-bio tool should I use to drive website traffic? This blog is going…
10 Lessons I Learned from Interviewing an Instagram Employee
I recently got to interview someone from Instagram while speaking at Megaphone Summit in Arkansas. Yes, a real.live.breathing Instagram employee! To say I was over the moon would be an understatement. You see, I have a love affair with Instagram. I know it’s really easy to hate on it nowadays, what with the selfies, the…
25 Best Apps for Instagram Content Creation
There are endless opportunities for creating great visual content for Instagram. From videos to carousels, boomerangs to Stories, you can truly get creative with content creation for every part of the platform. I’ve compiled a list of the 25 best Instagram content creation apps that I have either tested myself, use on a daily basis,…
Watch my “Instagram Marketing with Intention” Keynote Speech
I was recently invited to deliver the keynote at Kalamazoo Social Media Week. My topic: Instagram Marketing with Intention. I discussed the absolute power that Instagram holds for brands, the dark side of the platform, how to use it with intention, and my 6-step strategic framework for pulling together an effective Instagram account. I’ve pulled…
10 Instagram Myths vs. Reality: Marketing Rumors Busted!
Over the past 2 years, I have been traveling the country to teach people how to develop an effective Instagram marketing strategy. I’ve been lucky enough to connect with thousands of people during that journey, and have spoken individually with hundreds of them. Through it all, I’ve noticed the same questions crop up over and…
