You’ve built a solid business. But lately, things feel... off.

Most solopreneurs who book a Clarity Intensive have already tried the usual things—courses that felt generic, coaches who stayed too high-level, or advice that sounded good but didn’t actually help.

This is different.

I’m not here to give you vague frameworks or hype you up with mindset mantras. I’m here to roll up my sleeves, get into the nuance of your business, and help you figure out what’s actually going on—then build a clear, doable plan to move forward.

You’ll walk away with both big-picture clarity and zoomed-in action steps, tailored to how you work, what you want, and what your business really needs right now.

It’s not just strategy or support. It’s both—grounded, personal, and built to help you finally make meaningful progress.

I’ve spent over a decade working in online marketing, branding, content, and business strategy—helping solopreneurs, personal brands, and household-name companies grow with intention.

I was Director of Marketing at a top-tier digital marketing agency, leading strategy for global brands and leading trainings & workshops on content marketing around the country. Before that, I sold six-figure marketing campaigns into national retail accounts. I've also worked as a brand designer—developing visual identities, websites, marketing materials, and copy that brought business strategy to life.

In 2019, I founded the Create Your Purpose® Collective to support women solopreneurs in building businesses rooted in what matters most—without burning out. 

Since 2018, have focused my work on supporting women creatives, coaches, and consultants with online businesses. I have experience strategizing for both 1:1 service providers and entrepreneurs with leveraged offers (think group programs, courses, and memberships). I have a soft spot for purpose-led solopreneurs and personal brands.

My clients tell me I bring the best of both worlds: Clear strategic thinking + deep respect for who they are behind the business.

That’s intentional. Alongside my business experience, I’ve trained in yoga (I completed my 500-hour training in 2011), mindfulness, and creative expression. So when we work together, I don’t just look at your business—I look at how you work, what you value, and what needs to shift so your business can support your life, not consume it.

Oh—and I have a degree in Theatre Arts. So if we’re working on visibility, speaking, or your presence as a brand... I’ve got you there, too.

Not exactly—not in the way the online business world tends to define it.

While I do integrate coaching into how I support clients (especially when it comes to asking the right questions and reflecting back what’s not working), my background is in business and marketing strategy—not just mindset or motivation.

That means I’m not here to give you vague mantras or cookie-cutter frameworks. I’m here to get into the real stuff with you: your business model, your offers, your systems, your message—and how it all connects to your purpose.

Most clients tell me I bring the best of both worlds:

Big-picture clarity + real, personalized steps to take next.

(And I’m not afraid to say, “That’s not working—here’s what might.”)

Every Intensive is different, but here are common places we focus:

• 🗺️ Strategic Business Planning – offer mix, pricing, capacity, business model design
• 👀 Messaging & Visibility – brand clarity, personal positioning, audience alignment
• 📣 Marketing & Sales Strategy – content direction, launch planning, sales process & skills
• 🛠️ Systems & Productivity – time use, process improvement, delegation
• 🧠 Mindset & Leadership – boundaries, decision fatigue, burnout recovery

You don’t need a perfect agenda. You just need to know something’s not working—and be willing to figure out what will.

The Purpose Plan is a Notion-based document I create for you after our session. It’s not a recap. Think of it as your strategic compass.

It includes:

• My expert recommendations based on everything we covered
• Clear short-term priorities and actions to start with
• A view of your long-term direction so you’re not just reacting
• Any tools, templates, or frameworks to support you as you implement

Clients often refer back to it for months after our session. It’s built to last, and built for you.

This depends on your focus, but could include:

• Strategic planning worksheets
• Launch or content calendars
• Airtable dashboards
• Messaging frameworks
• Delegation tools
• Custom checklists or prompts

I’ll only include what’s relevant and useful with an aim not to ADD overwhelm to your plate, but help you bust through it.

Nope! Although in this phase of my career and in my Collective, I mainly work with women, anyone can be a great fit for a Clarity Intensive regardless. Shoot me a message to start the conversation!

Once I review your info and confirm we’re a good fit, I’ll invite you to a short, no-pressure tea chat. If we’re aligned, I’ll send over a simple agreement, invoice, and scheduling link.

You’ll get access to the strategic questionnaire soon after so you can dig in before we meet—most clients say it sparks insight even before our Intensive.

Because this is a short-term engagement, full payment is due upfront to reserve your session. That said—if a payment plan would truly make this possible for you, let me know in your message and we can talk about it.

Many clients go on to work with me more deeply—either through ongoing 1:1 strategy support or inside my Collective. If that’s something you’re curious about, we’ll talk through next steps when the time feels right.