Marketing Consulting & Branding for Small Businesses
Tired of DIY-ing your marketing? Reclaim your time & energy and hire me for custom consulting services. I'll help you develop a purposeful brand identity, targeted messaging strategies, or a website that generates leads on autopilot.
Marketing Consulting & Branding for Small Businesses
Tired of DIY-ing your marketing? Reclaim your time & energy and hire me for custom consulting services. I'll help you develop a purposeful brand identity, targeted messaging strategies, or a website that generates leads on autopilot.
Does this sound like you?
👩🏽💻 You're a solo or small business owner who is ready to up-level how you present your business to the world & more consistently attract your ideal clientele.
💜 You are purpose-driven and motivated by an understanding of who your business serves and the deeper reason why.
🌟 You're tired of doing your own marketing and hungry for expert guidance so you can get back to doing what you do best - running your business.
📊 You understand the importance of a strategic brand presence (both online & off) and are ready to make an investment that will fuel your business for years to come.
😳 You're tired of smoke and mirrors from online marketing "experts," and want a guide who will demystify the process and offer transparent solutions that drive real results.
If so, I may just be your perfect partner...
Your Vision + My Expertise =
Big Brand Magic!
I'm an expert in creative branding, web design, messaging strategy, lead generation, content creation, social media strategy, and audience growth.
With a background in a director-level role at a digital marketing agency, I've strategized for renowned multinational clients and shared my expertise as a speaker at over 50 national conferences and private workshops.
In 2017, I made the leap from the corporate world and shifted my focus to serve small and solo business owners who lack the clarity and support needed to grow their businesses sustainably. Through my private community, the Create Your Purpose® Collective, I’ve guided nearly 200 women entrepreneurs, empowering them to grow their businesses authentically.
As a marketing consultant & designer, I've brought over 30 websites and brands to life, serving as a "one-stop shop" for my clients. I can also lead you through my same seamless + collaborative process, offering strategic guidance, accountability, and inspiration every step of the way.
Ways I can help
Branding
More than just a logo
Does your visual brand accurately represent your deeper mission? If how you present your business no longer aligns with your goals, I'll help you dive deep into your core brand DNA and design a refreshed visual identity that instantly resonates with your ideal customers.
Web Design
I'm a WordPress pro
Your website shouldn't just "look pretty." It should be a marketing machine that generates leads while you sleep. Blending my expertise in content strategy with my prowess for design, I'll create a custom WordPress website that expresses your deep business purpose, strategically.
Strategy
Content is my specialty
Email, social media, blogging, ads... oh my! If you're great at running your business & marketing has taken a backseat, I can develop cross-channel marketing strategy that delights & converts your target audience... AND create systems so you or your team can sustain it on your own.
See my work
I'm grateful to have been able to work on interesting marketing and design projects with purpose-driven entrepreneurs and small business owners over the past decade in business.
Browse through just a few of my project highlights by clicking on the images below.
Questions? I've got answers!
Branding
Mainly small businesses and entrepreneurs. I often work with coaches, consultants, artists/creatives, and business owners with online courses and memberships.
Browse my portfolio to see examples of my past work and testimonials from my clients. If you are driven by a deeper purpose and ready to have a brand that better reflects your vision and attracts your target audience, then we may be the perfect fit.
It depends. The average time needed to complete a branding project is between 4-6 weeks and is scheduled at least 1 month in advance or longer, depending on my availability. It can move quicker or slower depending on the complexity of the design and marketing materials needed.
My "style" depends on what you need, your desired aesthetic, and brand vision. But if I were to describe my style, I would say I lean towards simple and bold aesthetic so the logo can easily translate across mediums. See my portfolio for examples.
Absolutely! I will transfer all copyrights to you upon completion of the project and payment in full. It's up to you if you'd like to trademark the logo, but that's usually not necessary.
Sometimes. I typically only work on full branding projects, which includes the logo design and many more more element involved. Occasionally a client will come to be with a logo but no brand identity for it to live within and that's where we can collaborate.
My full brand identity projects are an investment in your business, and we go much deeper than just what your logo should look like. We dive into your business goals, target audience, and much more. The outcome is a complete identity that will give you a richer understanding of your brand and how it is best communicated to the world.
You will be given homework before our official project start date. It involves an in-depth brand questionnaire and some visual inspiration research via Pinterest. I will give you detailed instructions on both, and they will be the basis for our initial strategy call. After that, you will be involved in feedback during the design process.
My brand identity and logo design projects start at $1500. Please complete my inquiry form to see if it's a good fit and I'll provide you with a custom proposal.
Yes. I always split up my projects monthly payments. The amount of payments can be decided between us once you receive and review my proposal.
Woo! If you're interested in working with me, contact me first by filling out my inquiry form. If it's a good fit, we'll schedule a free 30-minute consultation to discuss your vision. I'll provide a proposal with a flat rate price and projected project schedule. I only a hold project start date on my calendar after receipt of a signed contract and non-refundable deposit. Most of my projects are scheduled 1 month in advance or longer, depending on my availability.
Custom WordPress Website Design
Because it's the best! Nearly a third of the world's websites are built on WordPress. It is a robust content management system, so that means you have complete control over your site once it is complete without having to worry about code or other major technical things.
It can scale as you grow your business and we can build in any kind of functionality you want - e-commerce, blog, and more.
A lot of my clients come to me when they're ready to upgrade from Squarespace. Although Squarespace is amazing when you are starting your business or blog and in DIY mode, it can be limiting. This is especially true if you want to use your website as a marketing hub.
WordPress, on the other hand, can scale with you as you grow. Think you'll need a blog, e-commerce store, or login portal down the road? All these things are possible on WordPress and you'll have much more control.
Some people think that WordPress will be more difficult to manage, but that's not true. I build my sites using a page builder that makes creating new pages or posts as easy as dragging and dropping elements. Similar to Squarespace or other platforms like it, but WAY more powerful.
My digital marketing expertise. I was Director of Marketing at a digital agency for 5 years and have built a reputation as a speaker, teacher, and workshop leader across a range of digital topics at events around the country.
I'm not just a skilled designer; I know how your website can and should play an integral role within your holistic digital marketing strategy. You can look at my portfolio for examples and kind words from past clients.
My expertise also stems from my work in the corporate content marketing world - so you'll have a serious leg up in creating a content journey that converts when you work with me, and we'll talk about how to utilize content in a way that fuels your business. Most designers don't have this deep expertise in digital marketing, and I aim to infuse all the work I do with best practices I've learned from a decade of experience in the field.
Content and imagery. Content includes all the written text on your website. But don't be too overwhelmed - I work with you to create a detailed content plan for each page and I will also do light editing. If you prefer not doing any copywriting yourself, I can offer that as an additional service or refer you to someone who can help you. Also, imagery and high-quality photography is vital to creating an attractive website. I recommend working with a professional photographer to get photos taken if you don't already have any, and I can provide guidance on what I will need.
Nope! I do design and development, so you'll work directly with me throughout the whole process, from strategic planning to design, development to launch, and beyond.
10-12 weeks, longer if branding is involved. So many people want websites 'yesterday' when they reach out to me, but please know that a rushed timeline doesn't serve you or the design process. I structure my web design project schedules to give us ample time to collaborate and create a website that will serve you for a long time to come.
Each project will have a slightly different timeline, but this is a good window to keep in mind. I will provide benchmarks and an estimated launch date after our initial strategy call. Please also note that I often have a waitlist, so depending on my calendar, our project start date could be 1-2 months out from when we first chat.
Absolutely, if you host your website with me. Many of my clients don't want to worry about the technical aspects of keeping their site up-to-date, so I'm happy to do it for you.
Because of my clients' poor experience with entry-level hosts like GoDaddy and Bluehost, I bundle ongoing support when you sign up for my monthly hosting plan. I highly recommend this for all of my web design clients so I can save you the nightmares! I will host your website on my super fast, secure server which comes with a load of other benefits including nightly backups and a free SSL certificate.
Ask me about these plans and I'll provide more info.
You sure can. I set-up your website so it's easy for you to make simple changes to your site, add/remove/change content, and publish new articles. I even create custom training videos for you so you can refer to them whenever you'd like. Lastly, I build my web designs using a page builder, which means adding elements is easy as dragging and dropping them.
There may still be things you want me to do that are more technical in nature, or beyond what you feel comfortable with. If that's the case, I'm happy to jump in to help. Small content changes are built into my hosting and support plan as well.
Basic SEO is built into my website design projects. I cannot guarantee any major improvement to a search engine ranking, nor can I promise to get your site higher up or to the 'top of Google' without intense, ongoing SEO work - which is not a service I offer. That being said, I build every site and individual page in a way that is accessible to search engines in an effort to increase its chances. This includes best practices like meta titles and descriptions, on-page optimization, internal links, sitemap submission to Google, 301 redirects, and light keyword research.
Of course. All my web designs are responsive - which means the layout adjusts depending what device it is being viewed on (tablet, desktop, phone). This is Google's preferred method of design and they also consider mobile-friendliness a ranking factor in search.
It varies. I custom quote every project I do, based on the scope and functionality you need. After talking with you, I will provide a detailed proposal. My web design projects start at $5,000. The best way to get a better idea of how we can work together is filling out my form here.
Yes. I always split up my projects into monthly payments. The number of payments can be decided between us once you receive and review my proposal.
Woo! If you're interested in working with me, contact me first by filling out my inquiry form, and make sure to select the option "I'm interested in working with you on a design or marketing project." If it seems like a good fit, we'll schedule a free 30-minute consultation to discuss your vision. I'll then provide a proposal with a flat rate price and projected project schedule. I only a hold project start date on my calendar after receipt of a signed contract and non-refundable deposit. Most of my projects are scheduled at least 1 month in advance or longer, depending on my availability.