Purposeful Business Blog

This blog is for the dreamers AND doers. The ones with the entrepreneurial spirit who want to grow a meaningful business without burning out.

Purposeful Business Blog

This blog is for the dreamers AND doers. The ones with the entrepreneurial spirit who want to grow a meaningful business without burning out.

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Linkin.bio vs. Linktree: Which Instagram Profile Link Tool Should You Use?

The top question I get asked when I teach on Instagram marketing is Later vs. Planoly – which planning tool should I use? My blog on that is now officially the top-visited blog on my site! The second most frequent question? What link-in-bio tool should I use to drive website traffic? This blog is going…

The 16 Steps I Took to Build My Creative Business

I frequently get asked for advice from all kinds of entrepreneurs on many topics – everything from content marketing tips to how to navigate the ups and downs of entrepreneurship. But most of all, I get asked variations of this question: How did I, personally, get to where I am now? I get it! I,…

How to Get Featured on Podcasts – A Step-by-Step Pitch Guide (+ Free Template)

Podcasts are so hot right now. And rightfully so! They are easy to pop in your ears during a walk, a commute, or any other quick moment we can capture in our often busy modern lives. Plus, there’s a podcast for nearly anything nowadays! From journalism to storytelling, true crime to comedy series, there’s seemingly…

10 Lessons I Learned from Interviewing an Instagram Employee

I recently got to interview someone from Instagram while speaking at Megaphone Summit in Arkansas. Yes, a real.live.breathing Instagram employee! To say I was over the moon would be an understatement. You see, I have a love affair with Instagram. I know it’s really easy to hate on it nowadays, what with the selfies, the…

25 Best Apps for Instagram Content Creation

There are endless opportunities for creating great visual content for Instagram. From videos to carousels, boomerangs to Stories, you can truly get creative with content creation for every part of the platform. I’ve compiled a list of the 25 best Instagram content creation apps that I have either tested myself, use on a daily basis,…

Watch my “Instagram Marketing with Intention” Keynote Speech

I was recently invited to deliver the keynote at Kalamazoo Social Media Week. My topic: Instagram Marketing with Intention. I discussed the absolute power that Instagram holds for brands, the dark side of the platform, how to use it with intention, and my 6-step strategic framework for pulling together an effective Instagram account. I’ve pulled…

How to Build a Purposeful Online Community with Sophie Bujold

It makes me so darn happy to be able to share this interview with you all. Sophie Bujold, founder of Cliqueworthy, joined me for an illuminating discussion about building a community online. I hired Sophie last year to help me grow and shift my business, and that has been the best decision I’ve ever made…

Karen Ozeri: The Purpose-Driven Entrepreneur Interview Series

 The next guest in my Purpose-Driven Entrepreneur Interview Series is career and life coach, Karen Ozeri. Karen’s decision to leave her “successful” corporate career in New York City is what ultimately led her to become the purpose-driven career and life coach she is today. And she uses her purpose to help guide others along…
instagram myths vs reality

10 Instagram Myths vs. Reality: Marketing Rumors Busted!

Over the past 2 years, I have been traveling the country to teach people how to develop an effective Instagram marketing strategy. I’ve been lucky enough to connect with thousands of people during that journey, and have spoken individually with hundreds of them. Through it all, I’ve noticed the same questions crop up over and…