instagram marketing

10 Types of Effective Instagram Captions (with Examples + Tips!)

It’s a known fact that there is an art to writing effective captions for Instagram. It’s a talent, even! Coming up with the visual is sometimes hard enough, and THEN you have to think about what to say to accompany it. Some entrepreneurs and brands thrive with doing so, but for many more, it can…

Linkin.bio vs. Linktree: Which Instagram Profile Link Tool Should You Use?

The top question I get asked when I teach on Instagram marketing is Later vs. Planoly – which planning tool should I use? My blog on that is now officially the top-visited blog on my site! The second most frequent question? What link-in-bio tool should I use to drive website traffic? This blog is going…

10 Lessons I Learned from Interviewing an Instagram Employee

I recently got to interview someone from Instagram while speaking at Megaphone Summit in Arkansas. Yes, a real.live.breathing Instagram employee! To say I was over the moon would be an understatement. You see, I have a love affair with Instagram. I know it’s really easy to hate on it nowadays, what with the selfies, the…

25 Best Apps for Instagram Content Creation

There are endless opportunities for creating great visual content for Instagram. From videos to carousels, boomerangs to Stories, you can truly get creative with content creation for every part of the platform. I’ve compiled a list of the 25 best Instagram content creation apps that I have either tested myself, use on a daily basis,…

Watch my “Instagram Marketing with Intention” Keynote Speech

I was recently invited to deliver the keynote at Kalamazoo Social Media Week. My topic: Instagram Marketing with Intention. I discussed the absolute power that Instagram holds for brands, the dark side of the platform, how to use it with intention, and my 6-step strategic framework for pulling together an effective Instagram account. I’ve pulled…
instagram myths vs reality

10 Instagram Myths vs. Reality: Marketing Rumors Busted!

Over the past 2 years, I have been traveling the country to teach people how to develop an effective Instagram marketing strategy. I’ve been lucky enough to connect with thousands of people during that journey, and have spoken individually with hundreds of them. Through it all, I’ve noticed the same questions crop up over and…

How to Batch 2 Weeks of Instagram Content in 1 Hour Using Later

It’s no secret that I love using the Instagram scheduling tool, Later, to plan my Instagram feed. Its intuitive interface and design make it simple to use, and its superior media organization tools mean I never have to waste time searching for that one image. In fact, of all the Instagram planning tools I’ve tested…

Later vs. Planoly: Which Tool Should You Use to Plan your Instagram?

I always keep my eye out for the best tools to streamline business operations and marketing strategies – both for myself and for my clients. Finding the right tool can simplify complicated processes, keep you strategic and intentional, and help you bring your purpose to life through your business with ease. A question I get…

Instagram Marketing 101: A Definition with Context

Instagram has officially taken over the world. It seems like everywhere you look, you see people ‘doing it for the gram,’ museums popping up in every city designed to give you a backdrop for the perfect selfie, and all kinds of businesses are looking to cash in on the ‘instagramification’ of their brick-and-mortar spaces, from…

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