fàme caffe is a (super scrumptious!) farm-to-table restaurant in a prime location on Central Avenue in Phoenix, right off the light rail. It is owned by Ivan and Maria O’Farrill, two passionate foodies who I collaborated with on the restaurant’s logo design.
They were looking for a modern looking logo with an organic feel, that could easily be replicated on cafe materials like napkins, signage, coffee cups, and with a simplicity that could be hand drawn on a chalkboard. Playing off dictionary pronunciation guides, we broke down the Italian word for “hunger” in this text-based logo and created a brand that is now intrinsically connected with tasty, fresh food in Central Phoenix.