A huge chunk of my time and a boatload of my passion is dedicated to marketing. It all started back in L.A. where I was a Key Account Manager for a promotional marketing agency. I sold in large accounts in the consumer product industry (think PopChips, Dry Soda, Skyy Vodka), managed events, coordinated large scale national experiential marketing campaigns, and searched out strategic sponsorship opportunities for our clients.
I got some great experience but my heart was always at the intersection of creative, content, and all things digital. Nowadays, that’s where you’ll find me, knee deep in the internet marketing world.
I acted as Director of Marketing for Vertical Measures for 5 years, a Phoenix-based internet marketing agency dedicated to helping their clients drive profitable growth through content marketing. I handled all internal marketing efforts and oversaw cross-platform content marketing efforts, working with talented individuals from every team to produce useful content for their audience. I also often jumped into client content marketing strategies, working on large corporate accounts like Banner Health, UPS, and Home Depot.
Through my experience, I gained keen insights into both the high-level strategy work and day-to-day implementation that goes into creating content marketing that drives results. I was also lucky enough to represent VM at conferences and events around the country, teaching half-day content marketing workshops, and speaking on a wide range of digital topics.