A huge chunk of my time and a boatload of my passion is dedicated to marketing. It all started back in L.A. where I was a Key Account Manager for a promotional marketing agency. I sold in large accounts in the consumer product industry (think PopChips, Dry Soda, Skyy Vodka), managed events, coordinated large scale national experiential marketing campaigns, and searched out strategic sponsorship opportunities for our clients.
I got some great experience but my heart was always at the intersection of creative, content, and all things digital. Nowadays, that’s where you’ll find me, knee deep in the internet marketing world.
I’m the Director of Marketing for Vertical Measures, a Phoenix-based internet marketing agency dedicated to helping our clients drive profitable growth through content marketing. I handle all our internal marketing efforts and oversee cross-platform content marketing efforts, working with talented individuals from every team to produce useful content for our audience.
I like to think that I have some pretty keen insights into both the high-level strategy work and day-to-day implementation that goes into creating content marketing that drives results. Plus, I love that we practice what we preach – content marketing grows our own business and we teach and help our clients to do the same. I’m also lucky enough to represent VM at conferences and events around the country, teaching our half day content marketing workshops, and speaking on a wide range of digital topics.